Privacy Policy for Moors to Coast

Last updated: April 2026

1. Introduction

Moors to Coast (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.

This privacy policy explains how we collect, use, and safeguard your information when you visit our website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Moors to Coast
Email: hello@moorstocoast.com
Location: North Yorkshire, United Kingdom

3. What Data We Collect

We may collect the following categories of personal data:

a) Information you provide

  • Name
  • Email address
  • Any details submitted via contact forms or email sign-ups

b) Automatically collected data

  • IP address
  • Browser type and version
  • Device type
  • Pages visited and time spent on site
  • Referral source (how you found us)

c) Marketing data

  • Preferences for receiving emails or marketing communications

4. How We Collect Your Data

We collect data through:

  • Contact forms
  • Newsletter or email sign-up forms
  • Cookies and tracking technologies
  • Analytics tools
  • Affiliate link interactions

5. How We Use Your Data

We use your data to:

  • Respond to enquiries
  • Provide requested information
  • Improve website functionality and content
  • Analyse visitor behaviour
  • Send email updates or marketing (only with your consent)
  • Track affiliate performance and website monetisation

6. Legal Basis for Processing

We rely on the following lawful bases:

  • Consent – for cookies and email marketing
  • Legitimate interests – to improve website performance and user experience
  • Contract – where necessary to respond to enquiries or provide services

7. Cookies and Tracking Technologies

We use cookies in accordance with the Privacy and Electronic Communications Regulations (PECR).

Types of cookies used:

  • Essential cookies – required for website functionality
  • Analytics cookies – to understand how visitors use the site
  • Marketing/affiliate cookies – to track clicks and commissions

You will be asked to accept or reject non-essential cookies when you first visit the website.

You can also manage cookies through your browser settings.

8. Analytics

We use Google Analytics via Site Kit by Google to analyse website traffic.

This may include:

  • Pages visited
  • Time spent on pages
  • Device and browser information
  • General geographic location (non-precise)

IP anonymisation is enabled where applicable, and data is used in aggregated form.

9. Email Marketing

If you subscribe to our newsletter or download resources:

  • We collect your name and email address
  • You will only receive emails if you explicitly opt in
  • You can unsubscribe at any time via a link in emails

We may use a third-party email provider (e.g. Mailchimp or similar) to manage communications.

10. Affiliate Links and Advertising

Moors to Coast participates in affiliate marketing programmes, including (but not limited to):

  • Booking.com
  • Amazon

This means:

  • We may earn a commission if you click links and make purchases
  • This does not affect the price you pay
  • Affiliate platforms may use cookies to track referrals

We only promote services relevant to travel in North Yorkshire and surrounding areas.

11. Data Sharing

We do not sell your personal data.

We may share data with trusted third parties, including:

  • Website hosting providers
  • Analytics providers (e.g. Google)
  • Email marketing platforms
  • Affiliate networks

Some providers may process data outside the UK. Where this occurs, appropriate safeguards are in place.

12. Data Retention

We retain personal data only as long as necessary:

  • Contact enquiries: up to 12 months
  • Email subscribers: until you unsubscribe
  • Analytics data: typically up to 26 months

13. Your Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

14. Data Security

We implement appropriate technical and organisational measures to protect your data, including secure hosting and HTTPS encryption.

15. Third-Party Links

This website contains links to third-party websites (e.g. accommodation providers, attractions).

We are not responsible for their privacy policies or practices.

16. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with a revised date.

17. Contact

For any privacy-related queries, contact:

Email: hello@moorstocoast.com